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Evan Tarver has 6+ years of experience in financial analysis & 5+ years as an author, editor, và copywriter.

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Amy Drury is an investment banking instructor, financial writer, and a teacher of professional qualifications.

What Is Multilevel Marketing (MLM)?

Multimàn chơi marketing (MLM) is a strategysome direct sales companies use lớn encourage existing distributors to lớn recruit new distributors who are paid a percentage of their recruits" sales. The recruitsare the distributor"s "downline." Distributors also make money through direct sales of products to lớn customers. Amway, which sells health, beauty, andtrang chính care products, is an example of a well-known direct sales company that uses multilevel kinh doanh.


Multilevel sale (MLM) is a strategythat some direct sales companies use to encourage existing distributors khổng lồ recruit new distributors.In MLM schemes, there can be hundreds or thousands of members worldwide, but relatively few earn meaningful incomes from their efforts, indicating a possible pyramid scheme.While many MLM practices are legal, the FTC has been investigating multi-level marketing companies for decades and has found many with questionable legitimate practices such as running pyramid schemes.

Understanding Multilevel Marketing

Multicấp độ sale is a legitimate business strategy, though it is controversial. One problem is pyramid schemes that use money from new recruits to lớn pay people at the top rather than those who persize the work. These schemes involve sầu taking advantage of people by pretending to lớn be engaged in legitimate multilevel or network kinh doanh. You can spot pyramid schemes by their greater focus on recruitment than on product sales.


The Legitimacy of Multicấp độ Marketing

Anissue in determining the legitimacy of a multilevel kinh doanh company is whether it sellsits products primarily to lớn consumers or to its members who must recruit new members to buy their products. If it is the former, the company is likely a legitimate multimàn chơi marketer. If it is the latter, it could bean illegalpyramid scheme.


The Federal Trade Commission(FTC) has been investigating multicấp độ kinh doanh companies for several decades & has found many with practices that are difficult to determine as legitimate. According to the World Federation of Direct Selling Associates, there were at least 116 million independent representatives among its members worldwide as of 2017. Relatively few earn meaningful incomes from their efforts. To some observers, this reflects the characteristics of a pyramid scheme.

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Example of a Multilevel Marketing Company

Herbalife Nutrition Ltd. is a high-profile, multilevel kinh doanh company that manufactures and distributes weight-loss & nutritional products, with more than 500,000 distributors. Although the FTC has investigated Herbalife, it was activist investor WilliamAckman, who shed a national spotlight on the company by shorting $1 billion of the company’s stoông xã in 2012. Ackman accused the company of operating a pyramid scheme & backed his allegations with a bet the company’s stoông xã price would fall under the weight of the scam.


In 2018,Ackmangave up on his bet.As ofOct. 27, 2019, the company’s stoông xã price traded at $40a tóm tắt.


There have sầu been multiple lawsuits againstHerbalife,accusing it of misrepresenting its sales practices.This included a settlement it reached with the FTC in 2016, under which it had to restructure its business. Herbalife arguesthat most of its revenueis from productsales, notrecruitment, and it offers members many protections, such as a money-baông chồng guarantee, so they will not be stuck with products they could not sell.


Frequently Asked Questions

What is multimàn chơi marketing?

Broadly speaking, multicấp độ sale is a sales structure where members of a company are encouraged to recruit new members. After recruiting a new member, this salesperson will receive a cut of their recruiters sale. At the same time, each salesperson will profit from the sale of a given sản phẩm.


Is multicấp độ marketing a pyramid scheme?

Regularly faced with controversy, multilevel kinh doanh is often compared lớn pyramid schemes. While some multimàn chơi kinh doanh operations are legal, others have sầu come under investigation. Typically, this will occur when the majority of the operation’s profits funnell up lớn the top, leaving little for the rest of its members. When an organization focuses primarily on recruitment, rather than selling products, this too may signal that it is operating under a pyramid scheme. Sometimes, members of these schemes will number in the hundreds or even thousands.

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What is an example of multilevel marketing?

One example of multilevel marketing is Avon. The company operates under a Mã Sản Phẩm where sales are driven through a network of salespeople, through presentations or one-on-one settings in homes or businesses. Like a number of other multilevel kinh doanh businesses, Avon typically does not operate a fixed retail location. The parent company, instead, provides the tools và resources to lớn entrepreneurs khổng lồ conduct their business at various locations. This type of business Mã Sản Phẩm is also referred to as a direct sales Model.


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